XXObjectively speaking, the success rate of trademark registration is much lower than the approval rate of company name.
The inconsistency between company name and brand name is not big?
The use of trademarks is very flexible, even if it is inconsistent with the company's font size. And with more and more companies, competition for similar products is fierce, consumers are more likely to focus on the product, and no longer care about who the producer is; more to remember the trademark, not the producer.
Like the famous
For example, let us eat a more awkward dining platform "hungry?", the trademark belongs to Shanghai Lazars Information Technology Co. Ltd.
Few people will deliberately see who the producer is.
Moreover, multi-brand strategy is also one of the corporate brand strategies. By dividing the products, the products are divided to make it easier for consumers to purchase according to their own needs. For example, “Golden Red Leaf Paper” has the high-end “Wei Jie Ya” brand and the more affordable “True True” brand in addition to the “Qing Feng” brand.
Therefore, it is not necessary to entangle the inconsistency between the company font size and the registered trademark, because in actual use, the consumer is not sensitive to the consistency of the two. As long as the trademark is well promoted, the product is sold as much.
Not every company name is suitable as a trademark. There used to be an article about a special company. Their trademarks have a total of 38 words, which is the company's full name. In fact, this is not a good choice. After all, the company name does not have a strong representative. It is used as a trademark, but it is not easy to be remembered.
Trademarks must not only be representative of the company, but also have their own bright spots. They must be remembered, easily disseminated, and conform to the norms of the law, otherwise they will be rejected.