为什么很多公司注册的企业名称和商标名称不一样

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公司名称和商标名称不是一回事,注册的时候不一致是可以的。

公司名称一般有四部分组成:行政区划+字号+行业特点+组织形式商标是商品的生产者,经营者在其生产,制造,加工,拣选或者经销的商品上或者服务的提供者在其提供的服务上采用的,用于区别商品或服务来源的,由文字,图形,字母,数字,三维标志,声音,颜色组合,或上述要素的组合,具有显着特征的标志,是现代经济的产物

服务商标仅区别不同的服务出处,企业名称则可以识别不同企业的经营,包括服务和商品。一个企业可以有多个服务或商品的商标,但企业名称一般只有一个。

今天就来为你详细解答。

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原因一:公司名称核准和商标注册是两套系统

企业名称由省级工商管理局进行核准,一般以“行政区划+企业字号+企业类型”形式组成。由于企业名称一般由各省工商管理局管理,又有“行政区划”的前置区分,所以“跨省重名”是合法的,这与‘注册商标全国范围内的排他性’有别。

这就造成同名企业争夺“同一商标文字”的情况,所以后来者即使企业名称被核准,但商标依然无法注册。

原因二:公司名称核准比商标注册时间要短

想要注册商标,一般都先注册公司,也就是说,公司名称核准永远在商标注册之前,商标注册需要一年多时间,所以你注册完公司,很可能,商标早已经被别人注册了,这也是公司名称和商标注册不一致的重要客观因素。

XXObjectively speaking, the success rate of trademark registration is much lower than the approval rate of company name.

The inconsistency between company name and brand name is not big?

The use of trademarks is very flexible, even if it is inconsistent with the company's font size. And with more and more companies, competition for similar products is fierce, consumers are more likely to focus on the product, and no longer care about who the producer is; more to remember the trademark, not the producer.

Like the famous

For example, let us eat a more awkward dining platform "hungry?", the trademark belongs to Shanghai Lazars Information Technology Co. Ltd.

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Few people will deliberately see who the producer is.

Moreover, multi-brand strategy is also one of the corporate brand strategies. By dividing the products, the products are divided to make it easier for consumers to purchase according to their own needs. For example, “Golden Red Leaf Paper” has the high-end “Wei Jie Ya” brand and the more affordable “True True” brand in addition to the “Qing Feng” brand.

Therefore, it is not necessary to entangle the inconsistency between the company font size and the registered trademark, because in actual use, the consumer is not sensitive to the consistency of the two. As long as the trademark is well promoted, the product is sold as much.

Not every company name is suitable as a trademark. There used to be an article about a special company. Their trademarks have a total of 38 words, which is the company's full name. In fact, this is not a good choice. After all, the company name does not have a strong representative. It is used as a trademark, but it is not easy to be remembered.

Trademarks must not only be representative of the company, but also have their own bright spots. They must be remembered, easily disseminated, and conform to the norms of the law, otherwise they will be rejected.

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